Coined as early as in 2004, Cyber Monday has already lost its original context of sale. In as recent past as 5 years, (or as ancient, in the world of digital revolution and the web 2.0 explosion, 5 years is a damn long time. You bet…) Cyber Monday was a huge draw for post holiday and pre-Christmas shop-al-holics. So when the U.S. trade association, National Retail Federation coined the term in 2005, (following reports of massive online sells in the 2004 November Monday that came right after the festive Black Friday and Thanksgiving weekend), it was meant to be cashing on a shopper’s impulse. Cyber Monday intended to be the digital equivalent of the brick-and-mortar shopping spree, cashing in on the shopper’s post festive urge to pick up hot online deals, post the festive weekend (and to use the fast internet connections in the offices for it).