Only the other day we covered Bing and how its smart deep web search is a feature that Google lacked. As it turns out, Google has caught up. The latest Google search is where “Relevance meets the real-time web’ according to the Google engineers.
Relevance, according to Google now moves beyond keywords, and even the Google news stream. It is available in Twitter. In the real-time, deep web. The tweets and the other similar spikes of information (the stumbles, the Facebook one-liners, My Space feeds, Friend feeds… ) will, therefore, be integrated to the search results delivered according to your query.
So along with the primary result displayed according to the search query, Google now snags in a little streaming facility that updates you about the latest stream of information about that topic from the deep web-i.e. Twitter, FriendFfeed, My Space, Jaiku updates, identi.ca, TwitArmy updates, Google News, newly created and/or updated webspages thus providing you with an intriguing perspective about that topic. ( For instance, the Apple Stock becomes a hot property every time a new Apple product is launched. However, if you see a Twitter update that tells you that Steve Jobs’ health is down, you will thing twice before buying an Apple share.)
That sort of staff changes your whole perception about news, a news space where you leverage your story from data from conventionally authentic sources as well as from the vast pool of user generated data. However, you can also pause the streaming source of news if you so wish. The only thing is that (at the moment that is) you have to find out the exactly place where it is streaming. Right now, the streaming box is coming approximately after about 3 or 4 entries.

There is only one thing about this real time search. It might fill your search page with non-relevant spikes of information (spam Tweets, for instance). However, it seems that the Google engineers have found a way around that as well – they will show only when “high quality information is coming in, then we will show it,”, as their ranking systems head Amit Singhal has told Search Engine Land.

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